How to innovate in travel and tourism?
This guidebook captures the tips, tricks, and real lessons of the X-Nordic Travel Contest (XNTC), a two-year cross-Nordic tourism innovation journey. This is not a play-by-play manual or a promise of quick fixes. Instead, it is a practical, honest look at how innovation happens: messy, exciting, and sometimes surprising.
This Guidebook dives into:
- The challenge of identifying problems that really matter, also in 5 years
- Bridging the gap from headline problems to big ideas to real-world solutions
- Navigating the Nordic travel startup landscape
- Connecting forward-thinking startups with an industry that… let’s face it… is not exactly famous for embracing change
