This report presents the results of company workshop sessions with 28 companies from ten countries, providing insights into how they work strategically with green business model innovation, focusing on value creation and green innovation. Ten company cases are described in detail, including their green innovation efforts and management, and the application of business model innovation as a tool for green growth. Insights into tourism and experience industries relate to the increasing need to make the transition from innovation to green innovation.
The report also explores the national policy and macro-economic context in which the companies operate, particularly identifying drivers of and barriers to development of green products and services. Finally, with this publication we aim to give both mangers in companies and policy makers a thorough understanding of the potential of green business model innovation and green growth, thus the company cases presented herein may constitute excellent cases to learn from.