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Business plan

  • Published 25/08/2014
Nordic companies and local partners often have different perceptions of agreements and plans. Defining common goals and activities and revisiting these regularly to adjust and discuss progress can help you avoid disappointment and misunderstandings.

Defining common goals and activities is often the easiest way to align expectations and create a reference for measuring performance. The plan must be flexible and adjusted regularly. Include activities that your company can complete to support your partner such as product training, adjustment of sales material, ongoing dialogue on sales leads, etc. This signals that success is a joint effort.


  • The Excel file is a starting point. Adjust the activities so they fit your type of business. Make sure your goals are simple and SMART (specific, measurable, attainable, realistic, and timely). 







"Egyptians do not like reporting and it is often a requirement from the European partner. Targets are fine, but they are not always taken seriously by the distributors. The market is very difficult to estimate as it is more dynamic, so some flexibility is key" 

Egyptian distributor