Innovative fish counters

The project is the result of a dialog between the Nordic countries relating to the challenges that fishmongers experience when it comes to regulatory requirements. Some are experiencing the challenges now and others are worried, what the legislation will mean to them in the future.

In order to give the best operation platform for fishmongers in the Nordic countries to serve citizens with high quality seafood, it is essential that fishmongers are given a decent legal framework (preferable the same in all the Nordic countries) and inspiration to present seafood in an innovative way that will lead to a higher degree of seafood consumption in the Nordic countries, but also an understanding among the population, that seafood is the cornerstone in the Nordic cuisine.

The Collaboration between the Nordic countries on an issue of both legal matters and down to earth business concerning the way that seafood is displayed is something very new and innovative in our area.

WHY

A draft for a common industry standard in the Nordic countries concerning fishmongers, could be of interest for other food related areas that, like the fishmonger business, is characterized by many small shops/producers and likewise small organizations.

VISION

A making of a new Nordic industry standard could therefore be a beginning of a new and easier everyday for the Nordic fishmongers, as the project partners will be able to use the common agreement to put on pressure and inspire the respective food safety authorities.

WHO is in the project?

Project owner

David Mouritzen
Nordisk Råd for Detailfiskehandlere, DK

Project managers

Anna Askær,
Joachim Hjerl
Konvers, DK

Project members

Peter Kallestrøm
Svenske Fiskhandelsforbundet, SE
Kari Merete Griegel
Norske Sjømatsbedrifters Landsforening, NO
Gunnþórunn Einarsdóttir
Matís ohf. /Icelandic Food and Biotech R&D, IS
David Mouritzen
Danmarks fiskehandlere, DK