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Nordic Innovation Incubator opens for business opportunities in the United Arab Emirates

Benedikt Pilscheur and Matteo Chiesa of Nordoest and Rasmus Wendt, Roger Bjørgan and Bardur Örn Gunnarsson from Nordic Innovation outside the Nordic Innovation Incubator in Masdar City.
  • Published 29/09/2015
Nordic Innovation has signed an agreement with Nordoest to run the Nordic Innovation Incubator in Masdar City in the United Arab Emirates (UAE).


The Nordic Innovation Incubator in Masdar City will provide services to companies entering the markets in the Middle East, as well as testing and piloting their projects with the Masdar Institute.


Rasmus Wendt, who is the project leader from Nordic Innovation, hopes the incubator can be of value to many Nordic companies, mainly within clean tech.


– It is a multi-functional office, offering soft landing in the UAE with a close collaboration with the Masdar institute and a strong cluster of Nordic clean tech companies, says Wendt.



– UAE a natural point of entry 

The companies will get a physical workspace, business services to start their operation in the region and access to local networks.


– UAE is a natural point of entry to markets in the Middle East. The Nordic Innovation Incubator will provide critical mass and a Nordic brand value to SMEs, says Roger Bjørgan, managing director of Nordic Innovation.



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Nordic Innovation's Roger Bjørgan and Matteo Chiesa of Nordoest sealing the deal

Nordic Innovation managing director Roger Bjørgan (left) seals the deal with Nordoest's Matteo Chiesa.



Nordoest, the operator of the incubator, has a long experience working with Nordic companies as representatives of Innovation Norway in the UAE.


– The agreement builds on what we are already doing for Innovation Norway, so this was a natural step for us at Nordoest. We now have agreements with Innovation Norway, Nordic Innovation and IRENA [The International Renewable Energy Agency]. The Nordics are underrepresented in the Middle East but we have the expertise and network to change that, helping companies navigate the complex market environment and to address the whole region, says Matteo Chiesa who is a founding partner at Nordoest.



A great example of Nordic cooperation

Nordic Innovation has for the last nine months co-funded a program with Green Business Norway in the UAE promoting clean tech solution from all the Nordic countries on different types of waste management. The program continues into the summer of 2016 and will use the facilities of the Nordic Innovation Incubator.


– The Nordic Innovation Incubator is a great example of Nordic cooperation that is concrete and easy to communicate. It’s a project where economies of scale and scope truly meets Nordic added value, which is the foundation of what we do at Nordic Innovation, says Bárður Örn Gunnarsson, director of communication at Nordic Innovation.



View in Masdar City

The characteristic buildings of Masdar City.



See more pictures of the incubator opening ceremony earlier this year in our Flickr gallery.



For more information on the incubator, please contact:


Rasmus Wendt

Senior innovation adviser

+47 469 34 360



For business inquiries for the incubator, please contact:


Matteo Chiesa

Founding partner

+971 56 6018336