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Innovative Nordic model for entry in new markets shows promise

The project is run i close cooperation with Masdar Institute in Masdar City.
  • Published 30/06/2015
With an oil waste recycling demonstration project in Abu Dhabi only whiskers away from being finalised, the results of Green Business Norway’s pre-phase business intelligence programme project looks promising.


Green Business Norway (GBN) and their partners hope to use the business intelligence programme in the United Arab Emirates as a Nordic platform for positioning and implementing cleantech solutions in the Gulf region. It explores the possibility of an organised method of working with companies in new markets through innovation and aims at producing market winners.



Demonstrating and boosting the model

The pre-phase business intelligence programme project, which was co-financed by Nordic Innovation, finished earlier this year. Especially an oil waste recycling demonstration project, which was a part of the pre-phase project, gives signs of the model’s potential.


GBN and Masdar Institute have worked closely to create of a consortia of Nordic companies and universities, including Norwegian cleantech company Ennox Oil Solutions, Harvard University and hopefully Abu Dhabi oil company ZADCO and Abu Dhabi authorities. They are proposing a novel procedure to treat drilling waste in an environmentally friendly and financially viable way that can also benefit the local oil industry. The consortia combines high-end professional expertise with the best engineering practice from the North Sea.


The result is a process that consumes less energy, less water, and saves the cost of the surfactants, while extracting useful hydrocarbons from a material otherwise categorised as waste. The project’s sub-committee will make the decision of whether to finance and implement the project after this summer.

– We have tested an important model that we see is working for entering new markets with knowledge-intensive technology. The pre-phase project has demonstrated that this works, says general manager of GNB, Thor Sverre Minnesjord, who thinks this will boost the business intelligence programme in the UAE.



Partners approve

Green Business Norway is an organisation promoting the interest of Nordic cleantech companies. They currently have ten Nordic cleantech companies under their wings, with ten more on the way.


Now they hope to use the experiences from the pre-phase project to launch a full-scale project and further develop the model to help other Nordic cleantech companies.


CEO Rune G. Nilssen of GBN partners Ennox Oil Solutions, who are part of the oil waste recycling demonstration project, are already convinced that GBN’s approach is a good one.


– The business intelligence program GBN operates gives us access to know-how and market opportunities that would normally take several years to build up. We have great faith that this form of cooperation with GBN will guarantee important contracts going forward, he says.




For more information on the business intelligence programme, please contact Thor Sverre Minnesjord, general manager of Green Business Norway at thor[at]greenbusiness[dot]no.