- Enhancing the competitiveness of Nordic businesses.
Innovation is more than product development; it is about creating new value.
Innovation is more than product development; it is about creating new value. This is essential for growth and profitability in all business sectors. In order to survive and remain competitive, companies must constantly innovate to introduce new products, services, processes, or business models which generate new value.
The Measured and Managed Innovation Programme (MMI) introduces a strategic approach to innovation management, which will help Nordic companies measure and focus their innovation efforts in order to increase their return on innovation and become more competitive.