Top navigation

Nordic YoungHealth

  • Published 11/01/2011
  • Last updated 21/01/2011
The YoungHealth network’s point of departure is that people today, and youth in particular, would eat healthier if they had easier access to affordable healthy food options in the public sphere.
Project

Time

From 01/03/2009
To 01/03/2011

It has been said that “today's junk food generation can't see beyond the burger box”. It is, however, a paradox that despite the increasing consumption rates of unhealthy fast food, young people report trying to avoid eating unhealthy. This indicates a fast food market with untapped potential when it comes to offering healthier options.


The YoungHealth network’s point of departure is that people today, and youth in particular, would eat healthier if they had easier access to affordable healthy food options in the public sphere.

A major public health threat in today’s Nordic societies is the increasing rates of overweight and obesity, especially among children and the young. The fast food sector, which constitutes a main site where young people eat outside the home, is thus an important arena to study in order to open up for changes in this trend.

By establishing cooperation between consumer research institutions, authorities and businesses, the Nordic YoungHealth network aims to produce new knowledge on the personal, socio-economic and structural determinants influencing Nordic youths’ food practices and preferences in the fast food sector. The aim is to translate this new consumer knowledge into innovative concepts that can lead to better fast food products and menus, and, secondly, to stimulate effective policies which can make healthier choices more easily available for young people.


 

Reference group

The reference group consists of representatives from the Nordic fast food industry, health and children's authorities, health and food based research institutions, contractors/suppliers of food to canteens, representatives from kiosks, petrol stations and service chains, as well as other NICe project participants/leaders. The reference group's role in this project is to give input, inspire the project development, and share knowledge/information regarding structural barriers and possibilities for healthier alternatives for young people in the fast food sector.

Subscribe to our newsletter

Related content

Project participants

Contacts