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New innovations are changing the Nordic marine sector

Illustration: Tjarnargatan Creative Studio, Island
  • Published 27/11/2013
QR-codes on fish packaging and a machine that removes fish bone are just a few of the innovative concepts being developed in the Nordic Marine Innovation Programme.


The Nordic Marine Innovation Programme is looking to change how we perceive, produce and consume our marine products. The programme has initiated 14 projects that cover the whole value chain of the marine sector, and the results so far are exciting:



Tomorrow’s Fish Counter 

The project Tomorrow’s Fish Counter has in an effort to increase sales in seafood examined consumer behaviour. Results show that Swedish and Finnish consumers want convenient products, whereas Danes put enjoyment first and Norwegians want even more differentiation. Read how this knowledge is used to create Tomorrow’s Fish Counter (the text is in Norwegian) here. 



QR-codes on fish packaging

Another project, the WhiteFishMall, has come up with the idea to put QR-codes on the product packaging. Consumers want to see the whole product story from catch to plate, and by scanning the QR-code they will get information on what kind of fish it is, who caught it, how it was caught, when it was caught, what is in it (nutritions) and how it can be prepared. You can read more about the project here.



Creative promotion videos

The Nordic Marine Marketing Project (NIMMP) has designed two promotion videos to improve the Nordic marine companies’ international competitiveness and encourage students to consider a career in the industry. 

1)      An info-grafic video that showcase the many possibilities in the marine industry

2)      An inspiring video from a student boot camp where the students took on marine related challenges



Automated fishbone removal

The Nordic fish processing industry is in crisis and there is only a few processing plants left. The APRICOT project has focused on developing a machine that removes bones from the most valuable parts of the fish fillet without damaging it. This way production costs can be kept down and the global competitiveness be strengthened. This video explains how the machine works.



The projects in the Nordic Marine Innovation Programme will be finalized during 2014 and considering the progress already made, the final results will without any doubt be exciting.


Read more about all the 14 projects here