Digital trails, improved storytelling and well organised festivals are just some of the things that can give the Nordic tourism industry a boost.
The Nordic region has a lot to offer visitors, such as beautiful nature and vibrant cities. However, statistics on national tourism performance has shown that the Nordic countries lag behind other OECD countries. This indicates a need for more innovation. The Nordic Innovation Centre has therefore invested more than 11 milion NOK in seven very special projects.
In this publication you can read and learn more about these projects and what they achieved.