Consumers can choose from a variety of food supplements for their diet. The food
supplement market of vitamins, minerals and proteins has been steadily growing as functional foods. Consumers increasingly search for food products with known bioactivity either natural or added ingredients as means to improve their health or prevent diseases.
Enriched Convenience Seafood Products
The market for these types of products is one of the fastest growing markets in the world today. Few companies in the Nordic countries are producing seaweed powders, fish protein powders and omega fish oil powders ready for seafood consumer dishes. There are no seafood products on the market in Europe with added natural seaweed powders. Seafood proteins are finding their way into seafood products with good success due to very recent advances in processing technologies. By adding the fatty acids to lean fish products, the lean fish products will acquire the requested properties of fatty fish.
There is a tremendous potential for the Nordic countries for better utilization of marine raw materials and conversion of these materials to high value ingredients in a production of high value enriched seafood dishes. The concept of the project was shown increasing interest both from industries and conumers during the project period.
The aim was to increase the value of ocean based raw materials, reach new seafoodconsumer groups and increase market share of the companies involved as a step forwardfor production of enriched seafood dishes for targeted consumer groups. Seafood dishesenriched with bioactive compounds from the ocean, such as seaweed, fish proteins andfish oil were developed to meet market demand. The developed products will become anoption for consumers to choose enriched food instead of food supplements which will beof benefit and appeal certain consumer groups.