In 2011 we have worked proactively to facilitate innovation, cooperation, and initiatives and sharing competence in and between the Nordic countries, as well as interacting on the international arena.
This was the year we implemented the new Nordic Innovation strategy and profile; we changed our name to the more fluid “Nordic Innovation”, launched our new webpages and implemented a whole new graphic profile. Personal attendance, newsletters, folders, flyers, presentations and other material consistent with the new profile have played a part in making Nordic Innovation more visible both regionally and globally.
Nordic Innovation has been highly present in many channels this year, both in the traditional arenas and in the ever inventive social media. When we arranged a Nordic cooking competition we got great response from the strategic use of Twitter and Facebook, and reached young people all over the Nordic region. The winners (five young aspiring chefs) later took part in a large event called Nordic Days in Washington DC, serving a wholesome Nordic lunch to over 30 000 American school children.
By early 2012 both our managing director, communications manager and a few senior advisers will have taken on new positions outside of our organisation. We can safely say they will all be missed, as we at the same time look forward to continue achieving results together with our new colleagues and a new leadership.
We do have many results and activities to be proud of this year, and many more to come. One of the larger programs, Nordic Marine Innovation, has already become a networking success. Utilising a new and broader approach to facilitate and connect important players yielded no less than 15 innovative marine projects. In the same spirit, the Nordic Built programme points towards a more sustainable future, by connecting and committing top movers in the building and construction industry.
In this report we try to give an easy overview of our strategies and how we work to realise our goals. We briefly present a few chosen activities and results, but offer more details and also information about other activities and results on our web pages: www.nordicinnovation.org.
We hope you will find time to investigate our work further, and welcome your comments and participation through the channel of your choice.